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Freight Broker/Agents must hav a Pit Bull Mindset to win

A1 Freight Broker Training Talks on the importance of having a Pit Bull Mindset When Building your Freight Brokerage

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Freight Brokers "DON`T REINVENT THE WHEEL"

Sometimes as freight brokers we just don`t need to reinvent the wheel the following is from Mr Paul Castain's Sales Play-book and I could not have said it better

A Lesson From Mr Edison

There are volumes of sales books that reference the famous story of how Edison failed more than 9,000 times before cracking the code to invent the light bulb! The lesson is obviously to stick with it and no matter how many no’s we get there is surely to be a yes just around the corner.

There are two other little known lessons that we can pull from Mr. Edison!

One is all about the attitude. For most of us in sales; repeated, unrelenting rejection weighs on our soul in 50 lb increments slowing us down and in many cases dragging us down to a slow and painful halt! With each failed attempt, Thomas Edison grew more excited and rumor has it that he might have been moon walking and slapping his co workers on the ass as he started rounding that 9,000th” no go” . Alright, I made up the moon walking and ass slapping, but the dude was excited! He was excited because he knew that with each attempt he was ruling out the wrong way of attacking the light bulb and thus narrowing his search for the right way to do it!

Talk about a dose of perspective! Most of us would have been inconsolable after the 20th “screw you”!

Today’s Reflection (Part 1) Change your perspective from “Why me?” “It sucks out there” and all that other garbage to “There’s a code and I simply haven’t cracked it!”

The second lesson has to do with journaling. Thomas Edison documented each one of those attempts so he could take the most important thing from it . . . THE LESSON!

How are you doing in that department? Are you documenting and taking your lesson?

For 15 years now I have been keeping a journal. I don’t write that hokey “Dear Diary” stuff at least not to the extent I would acknowledge in a blog. I try to mark my path on my journey to figure all this stuff out. When I do something I feel is on point; I jot it down. When I do something I feel was disastrous I write it down. I believe that in life we are thrown off balance many times. I want you to picture the vision of losing your balance. When you lose your balance, you reach for something. In sales we are reaching for our words, the right comeback etc. In that moment, we are either going to say something brilliant or we are going to have a Forrest Gump moment. Either way, the most important part, is that we take the lesson and document it! Worked for Edison, right?

Today’s Reflection Go out and buy a journal! You are NOT, under any circumstances to buy a sh***y spiral book. Go get a leather bound or one that looks worthy of your thoughts. The late Jim Rohn once said (and I am paraphrasing) that you buy a nice journal to encourage you to put something in there worth reading.

I guess at the end of the day, this hokey stuff works otherwise we would be reading this by candlelight!

Who knows better than Mr. Edison!

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Why shippers ask freight brokers for rate quotes

Many times a new freight broker will be asked for a rate quote when he finds a customer that he has prospected there are only 2 reasons for this and a freight broker must be ready to look at both

(1) The shipper is looking for the lowest rate possible and as a broker this can be dangerous because if you don’t rate the freight to move you will not get a second chance



The freight broker or agent must remember no matter how exciting it maybe that this shipper has moved this load before and he Is trying to find someone that can do it for less

it really is a shippers world since deregulation they call the shots and the transportation provider is at their mercy don’t believe that saying that if you leave on their dock they will raise the rate this is a fairy tale someone will move that load

But as a freight broker or freight agent don’t get a reputation of having cheap freight remember you have 2 customers and you must provide service to both of them

(2) This is a new lane and he does not know what the going rate should be this is the time you can provide the best customer service and if you win the bid you may have a new customer for a long time but remember bid the fright to move not to be the lowest 

Successful freight broker training can provide you with the knowledge you need to know the difference make sure you pick the trainer that will be there when you need them

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The Freight Broker with 2 Ears

Often, as new agents enter the freight brokering industry they are full of excitement and want to just shout out all they can do for a shipper or motor carrier. Don’t do this. Learn to use your ears. After all, they have heard all the stories that can be told from the last freight broker. The 1 that didn’t use his 2 ears.

You know, God may have had a reason to put only 1 mouth and 2 ears on the human. So it is important that we learn how to use them. Be slow to speak and swift to hear.If we are to truly be the best customer service sales professionals that we can be, we must learn to listen to the needs of both of our customers.

Don’t just show up and tell the customer how great you are going to make their world. Listen to what they are looking for and then set your goals on providing that service.
Remembering that after proper freight broker training or freight agent training, you should now understand that to make it in this industry, you must learn to be the freight broker or freight broker agent with 2 ears and just 1 mouth.

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A1 Asks? Are You Going To The Top

A1 Freight Training Ask? Are you one of the many in the freight brokering industry that is just ok with enough? I often get calls from people that say they just can’t seem to get things going in there business.

After talking with them I find that they have lost the true drive that it takes to be successful in this business they are part of the 80/20 rule they are the ones that have lost sight of their vision and gals, and seem to wonder why their business just don’t grow or they are simply ones that say enough cold calling enough looking for the next customer and cut them self’s short. When if they would just have made the 1 extra call it might have been the one that made them that million dollar agent that year.

I believe that at times we must return to basics and remember what we were looking to accomplish when we first decided to enter the business

Ask? Yourself am I part of the 80/20 club or am I a mountain climber that will be on the top. Only you can stop your drive for making it in this business and if you deide to be one of the 20/80 members I know I will see you at the top and your name in the journal of successful freight brokers

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A1 Freight Training Ask? Wht Type are you

A1 Freight Training Ask? After I read the following article Walt Disney & the 3 Types of People I wonder if people understand what type they are as they enter the freight brokering industry, do they truly understand what customer service is and what it will take to become successful as a freight broker or freight agent. Or are they just trying to find a way to escape the economic hardship and looking for quick relief. Before entering the fright brokering business, I always suggest that a person know who they are and have their true motives and goals set before them this is a rough road in the beginning and one that must take time and dedication if one is to find them self’s on the top

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A1 asks? Do you have the faith?

The past 2 years in the transportation industry have been ruff we have seen over 800 companies close the doors yet at A1 Freight Training we believe what it says in Hebrews 11:1 Faith is being sure of what we hope for. It is being certain of what we do not see. 

Do you have faith in your self do you have what it takes to be successful in the transportation industry as a Fright Broker, or Freight Broker Agent. it is true that this industry is not for the faint at heart o for the ones that are looking for a get rich quick plan It is only for those that have true goals and are willing to pay the price if you are that type of person then take a head look at A1 Freight Broker Training with over 25 years in the transportation industry we can and will help you get there by putting you on the right path

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A1 Freight Broker Training Says let’s hope they are right

A1 Freight Broker Training Says let’s hope they are right after reading the following article 3PLs Hit Hard in '09; 2010 Looks Better

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A1 Freight Broker Training Says it is a good thing

A1 Freight Broker Training Says it is a good thing after reading the following article 
DOT Freight Index Up 1.8 Percent After Two-month Drop

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A1 Freight Broker Training Asks ? what about 2010

A1 Freight Training Ask? Will 2010 be any better than 2009 after reading the following article Diesel to Reach Nearly $3 in 2010; Oil to Stay Around $80

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