Prelude to Freight Brokering
It takes determination, dedication, perseverance, and a lot of time on the phone to break into the Freight Brokering side of Transportation. Ninety percent of your time will be spent on the phone so if you are afraid of the phone or don’t like to talk, this is NOT for you.
Finding Customers is the hardest part, but Customer Service is the most important part. Without Customers, you don’t have a business. Yes, it takes a lot of cold calling and a lot of rejection, but when you find one that says, "YES," take CARE of him/her, he/she in now YOUR Customer. Always be open and honest with your Customers.
Treat your Carriers with fairness and respect. If not, the Carrier won’t do business with you again and word of mouth can ruin a reputation. Pay your Carrier a fair rate and remember, the Carrier moves America.
Is the Brokering Process easy to learn? It can be. Repetition is a key factor here. You do the same thing over and over every day, then eventually it comes to you natural. But the most important key factor in learning Freight Brokering is the Instructor. One who will teach you and guide you through the step by step process. From the Introduction to Freight Brokering to collecting your first commission check. Below is a list of most of the Important Aspects you will need to know in order to be Successful:
- Introduction to Freight Brokering- what its all about
- The difference between a Freight Broker and a Freight Agent
- The Responsibilities of the Freight Brokerage
- The Responsibilities of the Freight Broker Agent
- How to build a Customer (shipper) Base-step by step instruction
- How to Maintain your Customer Base
- How to find Carriers (trucks)-step by step instruction
- How to Maintain you Carrier Base
- Carrier Contracts-what they should contain and what to omit
- Customer Service-why it is of the utmost importance
- Honesty, Dependability, Integrity- why they are important
- Paper work- required by Brokerage
- Record Keeping- what you must keep and why
- Prospecting-why its important to never stop
- Check calls-who makes them, why, and how they are important
- Rates-who sets them, how they are calculated, which rate applies to what load
- Cold Calling-when its done, how its done, what to say
- Daily Routine-a repetitious guide to be followed every day
- Tools of the Trade-where to find them, how and why they work
- Brokerage/Agent Offices-what they should contain and why
- The Different Types of Trailers-what they are and what they can load
- Special Equipment-tarps, chains, pallets, loadlocks, produce chutes, etc.-what they are used for
- Load Limits-what they are and why they apply
- Start Up Fees for Brokerages &/or Agents-differences
- Commission-what the Brokerage and Agent gets paid on-the Brokerage sets the percentage
For more information contact a1 freight broker training



Comments