Hopefully you have had the proper freight broker training and will be able to survive the winter season. Not only does production slow down, so does the manufacturers need for trucks. Therefore freight brokers and freight broker agents must be prepared for the slow-down period between early November and late February. This is where the trucks get paid back for charging higher rates in peak seasons. How? Because in the peak seasons, the trucks know the freight has to be moved and they also know they can get higher rates to move it. But, in the winter, the shipper knows there is less freight being shipped and they also know they can get it shipped for a lesser rate. Why? Because the shipper knows the trucks have to keep moving in order to make a living and that a lot of them will take whatever they can get just to keep moving. As you can see, one pays in the summer and one pays in the winter. What goes around, comes around. Upon having had the proper freight broker training, you will know that this is where providing excellent Customer Service will pay off. You will also know why it’s very important to remember that the trucks are your customers too. But never stop prospecting. Use this slower time to build and/or add to your shipper and carrier base, build stronger customer service relationships, consider bringing in experienced agents, plan for opening a new brokerage, get the proper freight broker training for new and inexperienced agents.


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