Freight broker training consists of more than just telling someone the difference between a shipper and a carrier or the difference between a freight broker and a freight forwarder. It means all the little things in between, such as how to build a Customer Base and then providing excellent Customer Service to that Customer Base. Here at A1 freight broker training we show you how, one customer at a time. Who to call, what to say, how to say it and why it’s important to maintain it. Is it hard to do? Only if you are afraid of the telephone and don’t deal well with rejection. But don’t worry, the process of cold calling a potential customer will most likely take less than two minutes of your time, while learning the art of cold calling may take you about thirty minutes. And customer service, well, that might take as long as five minutes per customer. But it’s not hard either. You practically say the same thing to the same person at the same time every morning. Why? So you can build a personal working relationship with that customer. You get to know him/her and he/she gets to know you and after awhile, he/she begins to start calling, faxing or emailing you. This in turn should be your ultimate goal. After all, if you don’t have a customer base, you won’t have a need for the truck side…

Now you know what freight broker training should include, and why a1 freight broker training will leave no stone unturned.

Written by Jack C Martin

Copyright 2009 Jack C Martin