Freight Brokers Study different manufactures by industry

Study different manufactures by industry. Before you make sales calls, 
spend time researching different industries. Read different industry reports. Determine how you can help. Then, when you pick up the phone your conversation is going to be about THEM.

In addition, an industry publication is often a great source for leads. Many publications generate a regular “top company list.” 
In each issue they most likely profile multiple different companies, and write stories about influential executives. Use this information to generate prospect lists, and to understand a prospect before you call.

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